Fiat Partners with Gucci for Special 500 Edition

Fri, 08/19/2011 - 05:31

The only thing better than one iconic Italian brand is the pairing of two stylish companies, which is why fashionistas and car lovers are both buzzing about the new Gucci editions of the Fiat 500.

The first release of Fiat 500 in the United States and Canada on 1 April sold out almost immediately, so the fashionable partnership is expecting to be well-received.

"Traveling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921. So ... it struck me as a perfect opportunity to create a new modern travel statement in Gucci's 90th anniversary year," explained Creative Director of Gucci, Frida Giannini.

The Gucci models will be available in black or white, and include the brand’s signature stripe of green and red down the side of the car or along the convertible roof. The seatbelts will have the same green-and red design, while the hubcabs will contain Gucci’s interlocking Gs logo.

Fiat has yet to announce how much the 2012 special editions will cost, but the 500 begins at $16,000.

The Gucci editions of the Fiat 500 will debut at New York Fashion Week on 8 September.