Ferrari Launches F60 America in Beverly Hills

| Wed, 10/15/2014 - 02:00

Ferrari unveiled its latest model at a special event held in Beverly Hills over the weekend to celebrate sixty years since the iconic Italian company started selling its cars on the U.S. market.

And in fact the F60 America was produced exclusively for the U.S.: only ten models were made and reportedly all ten have already been sold to American collectors for the price of $2.5 million each.   

The open-top Ferrari F60 America is based on the F12 Berlinetta. Instead of the traditional red, the F60 America features a blue and white stripe color scheme, in a reference to the famous North American Racing Team cars of the '60s.

On Saturday night, a star-studded event was held at Beverly Hills City Hall. The building was bathed in red and projected the giant Ferrari prancing horse logo on its facade.

On Rodeo Drive, a collection of 60 significant Ferraris were also on display, including a 1948 166 MM Barchetta, the first Ferrari imported to the U.S., the brand new 458 Speciale A, Le Mans class-winning 250 GTO, and one of the 330 P4 race cars that was part of the 1-2-3 finish at Daytona in 1967.

The Ferrari F60 was introduced by new company chairman Sergio Marchionne, CEO of Fiat Chrysler Group.