This week I was invited to the general meeting of a British association which unites small and medium travel businesses proposing various itineraries and experiences in Italy. From walking tours to villa rentals, from epicurean trips to cycling tours, Italy has inspired many people to set up companies offering various services in the Bel Paese. While a main driver is probably pure business opportunity, meeting some of the owners I realised that it is just as much about passion for Italy. Most companies were set up by people who fell in love with Italy after visiting the country who have developed excellent relationship with local service providers and want to share this passion with their clients. Many fell in love with an Italian as well, sometimes a wedding was followed by a business partnership, other times it worked the other way round. Often, their encounter with Italy turned to be a life changing experience. We are planning to share some of these interesting and inspiring stories with you on ITALY magazine soon and, who knows, you might be tempted to get into business with Italy too!