Marchesi samples his creation for McItaly
Gualtiero Marchesi, one of Italy’s most famous and decorate chefs, is taking a temporary job at American fast food chain McDonald’s.
The three Michelin star chef said that he decided to pair up with the fast food giant after studying where young people went and what they wanted to eat.
The result of the Marchesi-McDonald's partnership are two limited edition hamburgers and tiramisu alla Milanese dessert called the 'Minuetto'.
The ‘Vivace’ hamburger designed by Marchesi will feature an Italian beef patty topped with bacon, spinach onions and a mustard seed mayonnaise.
Marchesi’s second sandwich, the ‘Adagio’, is a burger topped with salted ricotta, marinated eggplant strips and tomatoes, on a sliced almond bun.
The names are inspired by classical music because the separate ingredients are expected to come together like a ‘symphony’, according to a company statement.
The special dishes range in cost from 2.50 to 4.60 Euro and are only available at Italian locations from the 5th of October to the 15th of November 2011.
The world’s largest fast food chain, McDonald’s boasts 419 stores and over 14,500 employees in Italy. The lastest campaign is one of several steps the company is taking to relaunch the brand in Europe by focusing on local tastes.
McDonald’s is a bit of a departure for Marchesi, who is perhaps best known for creating a gold leaf risotto that became Milan’s ultimate foodie status symbol in the 1980s.