Ed.: Welcome to Italy Magazine’s new and more holistic coverage of hotels around Italy. Keep an eye on this series as it continues to grow, and check back for more vetted-by-us properties when you’re planning your next trip.
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Why we love it
It's hard not to feel just a little more attractive when you check in to the W Rome, where the old-school glamour of nearby Via Veneto blends with sharp service and a super-sexy ambiance.
What to expect
Make no mistake: A young, monied and beautiful vibe permeates at this 5-star hotel from Marriott's luxury W brand. From the handsome doormen to the contemporary soundtrack and the party-vibe common areas, there's definitely a sense that the W Rome is "the" place to be. Guest rooms and suites are similarly daring in design. Key amenities include a rooftop bar and pool (both rarities in Rome), a full-service fitness facility and ample dining and drinking options.
W Rome is Marriott's first W in all of Italy — though several more are in the works. The 162-room hotel was created from two adjacent 19th-century palazzi. The sandy rose-colored and marble exterior is all vintage Rome, while the interiors bear all the buzzy signatures of Marriott's sexiest brand.
Location, location, location
Set on a quiet street just off Via Veneto and steps from the American Embassy, the W is well-located for exploring nearby Villa Borghese, the Spanish Steps and the chic shopping streets that extend from Piazza del Popolo to Via del Tritone. The Barberini Metro stop is a 4-minute walk.
Where you'll sleep
Rooms and suites at the W Rome are done up in a strong, but soothing palette of navy, rose and honey-colored leather, with dark blackout curtains and a W Signature Bed, which, I can attest is a glorious thing. My "Marvelous" category room had an open-plan marble bathroom behind a partition, kitted out with a Dyson hairdryer and other thoughtful amenities, plus a huge walk-in shower. Some rooms have balconies, and the two "Wow" suites feature expansive terraces with views over the rooftops of Rome.
Dining and drinks
W Rome's dining venues are as eclectic and electric as the rest of the property. The top spot — literally and figuratively — belongs to Otto Rooftop, where a bar, DJ, and a lively pizza oven keep guests sated. Lobby-level Giano Restaurant is the hotel's breakfast hub, and offers Sicilian-influenced fare for lunch and dinner. The garden and lobby bars are humming into the night, and sweet toothed types can indulge at Zucchero x Fabrizio Fiorani pastry bar.
During my overnight stay, every. single. staff member was at the top of their game. A signature feature of the W is their Whatever/Whenever service, which aims to satisfy every legal guest demand, whether it's sushi at 3am, a pair of Apple earbuds on a Sunday morning, or a helicopter tour of Rome.
You should know
A fitness center onsite, conceived by celebrity trainer Pietro Boselli, features detox workouts — presumably because a lot of guests need them. There's a small, shallow rooftop pool best suited to photo ops and people-watching.
26/36 Via Liguria, Rome