Pizza Pilgrims Launch iPad Edition Of Cookbook

Fri, 08/30/2013 - 06:30
words by Carol King An iPad version of the hit recipe book “Pizza Pilgrims: Recipes from the Backstreets of Italy’ has been launched. ‘Pizza Pilgrims’ is the brainchild of two British brothers, James and Thom Elliot, who decided to give up their jobs to follow a dream. Excited by London’s burgeoning street-food movement, they decided to travel 2,500 miles around Italy in an Ape three-wheeler van. On their trip, they met food producers, top chefs and passionate local cooks, who helped them uncover the best-kept secrets of pizza making and bring them to the UK. Armed with their knowledge, they set up shop from a van in Berwick Street market in London’s Soho selling takeaway pizzas at a reasonable price. Since then they have garnered five-star reviews for their food, opened a pop-up restaurant and a pizzeria on Soho’s Dean Street. The book shows how to make pizzas from the Neapolitan margherita to saltimbocca (pizza sandwiches) and pizza nduja (pizza topped with a spicy pork sausage). ‘Pizza Pilgrims’ focuses on the key ingredients and techniques as well as showcasing other recipes such as peperonata on bruschetta, Tuscan chicken with green olives, vanilla ice cream and caciofiore cheese ravioli. The interactive iPad edition of the recipe book includes an in-built timer, step-by-step photo guides, videos, and the option to share recipes and ingredients through Twitter and Facebook. By interacting with the iPad edition, users collect virtual pizza slices to exchange for pizza made by the brothers. The book integrates with the brothers’ website, displaying a van locator that allows users to see where they are serving pizza at any given time. To celebrate the launch of the new Pizza Pilgrims Pizzeria, the ‘Pizza Pilgrims iPad Special Edition’ is now available for under £5 from the iBookstore on iPad or the iTunes iBookstore.